88Delta wrote:
........ Instead of looking at cutting more of GM's 'core' (brands like Pontiac, traditional products like LeSabre, Eldorado etc ........
You need an understanding of how GM, got where they are now. Ford, Mopar, and the Independents stories are very similar.
The journey didn't start yesterday or last year. It started with "Planned obsolescence" in the thirties.
Chevrolet, Pontiac, Oldsmobile, Buick, and Cadillac, were not clones. Each had its own niche, appearance, and personality and were based on three different platforms. Most people did not realize the '49 Olds 98 and all '49 Cads shared the same C body, because they looked to be different cars. Same with the Olds 88 and all Chevs using the A body.
In '55 VW started importing cars and pickup/vans, GM answered, in '59, with the Corvair. That's another story.
In '64 A body was used by all but Cad. Differences between Divisions was becoming less. With the A body, they became quality conscious, not to make the cars last, but to be able to use the same design for the next 30 yrs.
Japanese companies invest more into the Companys future and pay lower divenends. The only mistake, of any consequence, Toyota made, was in '58, when they started importing cars without a distribution network. In less than a year they pulled out, went home and did their homework. In '68, they came back prepared and never looked back. When offered a better car for less money, many buyers made the logical choice. Took another ten years, and the loss of a big chunk of market share before "Detroit" figured out what happened. They've been playing catch up since.
There's a lot more, but I'm not here to write a book. Suffice it to say it only went downhill from there due to continuing bad management decisions, most of which involved less investment in the future, and higher dividends to keep stockholders quiet.
Re: Clones and loss of brand identity.
Can anyone tell us if there are any differences between an '84 Chevrolet Citation and a Cadillac Cimarron?
Regards, Norm
_________________
Harry S. Truman wrote:
When you have an efficient government, you have a dictatorship.